As the first Owners came online at Assembly, Dave Schmit shared some of the vision and work behind this massive 165-acre redevelopment project. After almost a decade sitting idle, the site of the former GM auto assembly plant is coming back to life. 

Interviewed by Todd Schnick and Carol Morgan on Atlanta Real Estate Forum, Dave detailed the scale of the work needed to get the site ready for new construction. The first several years were the purchase phase, where the Doraville 60 partnership bid, negotiated and ultimately purchased the property for $50 million. The next year was about taking down roughly 90 acres of buildings, where over 100,000 tons of red iron were reclaimed, recycled and largely repurposed on the site. Next years were dominated by planning, entitling, and working with the city of Doraville to make sure the end result is in keeping with the city’s vision.  Then came the public finance stage, with tax structure created to allow property taxes generated by the site to go into the public infrastructure that is ultimately owned by the city. And along the way, sales and marketing efforts began curating the projects that will come together to fill the site with a vibrant urban mix of commercial and residential uses. 

Third Rail Studios and Serta Simmons Bedding are at now operating in Assembly, and new park and trail areas will soon be open to the public. Additional projects will add more commercial activity to the area, including an entertainment district. New residential projects coming online will bring opportunities to live in this ideal location. 

ROSWELL, GA, March 22, 2018 – Roswell celebrates the opening of Roswell Court, a newly completed project blending luxury homes, neighborhood office and quiet retail. At the corner of Norcross and Forrest Streets, it’s less than ½ mile from Canton Street, and well within walking distance to all the festivals, shops and dining of Historic Roswell. Convenient access to GA 400 is just 2 miles away.

JW Collection, John Wieland’s boutique brand, partnered with Schmit + Associates to create Roswell Court. “This neighborhood setting is unique, walkable and right where you want to be with detailed homes that sacrifice nothing in sophistication or style,” commented John Wieland.

“This is the first small lot, true mixed-use development in Roswell,” said Dave Schmit, principal of Schmit + Associates. “Combining high end offices with John Wieland’s impeccable touch to residential, it’s an exceptional opportunity.”

The Historic District is undergoing redevelopment with the recent opening of 2 breweries, a planned distillery, a planned hotel, library renovation and other new projects. The nearby Roswell Plaza Shopping Center was purchased by the city and will be undergoing redevelopment as a mixed-use concept. There are few other office condo units that can be purchased in the area.

The 3-building community includes:

  • Seven town homes from $539,000
    • 2400+ sq ft, w/garages
    • 5 already sold
  • Ten city homes (above) from $600’s
    • 3000+ sq ft, w/garages and elevators
  • Five commercial condos (street level)
    • 1100+ sq ft, from $300’s
    • 4 remain – just completed
  • One 2-story retail/office building
    • 2165+ sq ft total